Abstract: The improvement of rural living environment has become one of the hot issues in the study on rural revitalization. Based on the household survey data of 721 households in Shigatse and Nakchu of Tibet, using the generalized maximum entropy Logit (GME Logit) analysis method, the willingness of farmer's households to participate in the improvement of rural living environment in minority areas was analyzed from the perspective of family endowment and going to work as migrant workers. The research shows that the enthusiasm of the farmer's households to participate in the improvement of rural living environment is not high, and the awareness of participating in environmental improvement needs to be strengthened. The variables such as the area of cultivated land/grassland, the village leaders' experience, rate of outgoing migrant workers, etc. have a significant positive influence on the farmer's households' willingness to participate in the improvement of rural living environment, but the total family income, and the times of participating in commodity fair and attending farmers' market have a significant inhibitory effect, indicating that some farmer's households with a "economic mind" have a tendency of "free rider". The farmer's households with better health status are more willing to participate in the improvement of rural living environment, while those who are closer to community center and towns are less active.