规模化生猪养殖户环境友好行为的影响因素及规制策略:基于扎根理论的探索性研究

doi:10.19741/j.issn.1673-4831.2019.0140

摘要/Abstract

摘要： 从源头上厘清规模化生猪户的环境友好行为逻辑养殖是提升养殖污染管制政策效果的重要途径。通过深度访谈，应用扎根理论探究影响规模化养猪户实施环境友好行为的深层次因素。结果发现，心理认知、行为意向、行为实施成本和环境规制情境4个主范畴对养猪户环境友好行为具有显著影响；各变量影响环境行为的方式和路径各异：心理认知是前置变量，行为意向是认知-行为的中介变量，行为实施成本是内部情境变量，环境规制情境是外部情境变量；探索并阐释了上述主范畴对生猪养殖户环境友好行为的作用机制。据此，提出丰富宣传教育措施、发挥非正式制度以促使养猪户治污意识内化，依靠协商与对话方式以及技术、经济支持手段降低环境行为实施的相对成本，完善奖惩措施和补偿机制，促进生猪养殖全过程治理和发展生态农业产业链等政策建议。

关键词: 规模化生猪养殖户, 环境友好行为, 环境规制, 扎根理论

Abstract: It is an important way to improve the effect of livestock pollution regulation policy by unraveling the logic underlying of the farmer's environmentally friendly behavior. Through in-depth interviews and application of Grounded Theory, the factors that affect farmer's environmental friendly behavior were explored by qualitative research. The results show that psychological cognition, behavioral intention, cost of behavior implementation and environmental regulation have significant impact on the environmentally friendly behavior of farmers, and the ways and paths of each variable affecting environmental behavior are different. Psychological cognition is a predominant variable, behavioral intention is a cognitive-behavioral intermediary variable, behavioral implementation cost is an internal context variable, and environmental regulatory context is an external context variable. Additionally, the mechanism in which the above main factors work on the environmental behavior was explained. Accordingly, for promoting the internalization of pig farmers' pollution control awareness, the following measures have been proposed:to enrich the publicity and education measures; to strengthen the use of the informal system, to reduce the relative cost of environmental behaviors by means of consultation, dialogue as well as technical and economic supports. It is also recommended that to develop the full-circle regulation of pig farming and eco-agriculture industrial chain by improving the reward and punishment measures and compensation mechanisms.

Key words: large-scale pig farmers, environmentally friendly behaviors, environmental regulation, grounded theory

中图分类号:

X321
S815

林丽梅, 韩雅清. 规模化生猪养殖户环境友好行为的影响因素及规制策略:基于扎根理论的探索性研究[J]. 生态与农村环境学报, 2019, 35(10): 1259-1267.

LIN Li-mei, HAN Ya-qing. Influencing Factors and Regulatory Strategies on Large-Scale Pig Farmers' Environmentally Friendly Behaviors: An Exploratory Research Based on Grounded Theory[J]. Journal of Ecology and Rural Environment, 2019, 35(10): 1259-1267.

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