Abstract: Agricultural eco tourism is recently becoming a new trend of life style to common people, and is developing steadily in some countries of the world. By integrating tours with agricultural production, it has come to serve as a new growing point of the agricultural economy. Enhanced construction of its software (planning, advertising, etc.) and hardware (infrastructure facilities) especially, the construction and protection of a beautiful and healthy rural eco environment is essential to the development of agricultural eco tourism The promotion of industrialization and sustainable development of agricultural eco tourism should be based on the establishment of the concepts of grand agriculture, grand ecology and grand tourism.