Abstract: It is a common view that control of rural non-point source pollution is not only a technology problemissue, but also a management system issue. So hard currently it has become a hot spot and a hard nut as well to probe and consummate the policy, management and service system for control of rural non-point source pollution. Selecting the rural suburbs of Shanghai for case study, the status quo of the rural non-point source pollution and its management have been analyzed and summarized. While affirming the effect of the current work on pollution management, the authors try to discern limitations of the work are discerned and it was also pointed out that inharmony between the agriculture development policy and the environmental protection policy and the lag of the management mechanism and service system behind the change in the rural development model are the basic causes. To counter the major contributors of the rural non-point source pollution, i.e. chemical fertilizers, pesticides, livestock excretes and rural domestic sewage, countermeasures and suggestions are presented for management of the pollution from the aspects of modification of the agricultural subsidization system, reconfiguration and implementation of the rural multi-value system and consummation of agricultural production service system.

Key words: non-point source pollution, environmental policy, management of agriculture production, service system