社会互动对农户绿色技术采纳行为的影响：基于湖北省1 004份农户调查数据的分析

doi:10.19741/j.issn.1673-4831.2021.0145

生态与农村环境学报 ›› 2022, Vol. 38 ›› Issue (1): 43-51.doi: 10.19741/j.issn.1673-4831.2021.0145

社会互动对农户绿色技术采纳行为的影响：基于湖北省1 004份农户调查数据的分析

张丰翼^1,2, 颜廷武^1,2, 张俊飚^1,3

1. 华中农业大学经济管理学院，湖北武汉 430070;
2. 湖北农村发展研究中心，湖北武汉 430070;
3. 湖北生态文明建设研究院，湖北武汉 430070

收稿日期:2021-03-11 出版日期:2022-01-25 发布日期:2022-01-24
通讯作者: 颜廷武，E-mail：yantw@mail.hzau.edu.cn E-mail:yantw@mail.hzau.edu.cn
作者简介:张丰翼(1996—)，女，山东青岛人，博士生，主要从事农业资源与环境经济研究。E-mail：zfy2018@webmail.hzau.edu.cn
基金资助:
国家社会科学基金(20BGL175)

Effect of Social Interaction on Farmers' Adoption of Green Technologies: Evidence from 1 004 Household Survey Data in Hubei Province.

ZHANG Feng-yi^1,2, YAN Ting-wu^1,2, ZHANG Jun-biao^1,3

1. College of Economics and Management, Huazhong Agricultural University, Wuhan 430070, China;
2. Hubei Rural Development Research Center, Wuhan 430070, China;
3. Institute of Hubei Ecological Civilization Construction, Wuhan 430070, China

Received:2021-03-11 Online:2022-01-25 Published:2022-01-24

摘要/Abstract

摘要： 基于湖北省5市1 004份调研数据，采用Ordered Probit模型探究了社会互动对农户绿色技术采纳行为的影响，使用工具变量条件混合过程估计法(CMP)解决内生性问题，得到如下结论：(1)社会互动通过内生互动和情景互动2个方面对农户绿色技术采纳行为产生影响。农户通过内生互动获得信息，学习知识，提高了采纳绿色技术的信心和技能；情景互动作为一种榜样效应，主要通过效果的示范作用提高农户采纳技术的积极性。(2)就技术异质性而言，内生互动影响的技术类型较为广泛，而情景互动主要对绿色耕作和绿色施药技术的采纳产生影响。(3)丘陵地区农户受到社会互动的影响较平原地区明显。对此，在农业绿色技术推广过程中应充分发挥社会互动作用，拓宽农户获取信息的渠道，重视发挥科技示范户的辐射带动作用，同时还应注重营造良好氛围、建立社会信任体系。

关键词: 社会互动, 绿色技术采纳, Ordered Probit模型, CMP方法, 湖北省

Abstract: Based on survey data from 1 004 households in rural area of five cities in Hubei Province, the Ordered Probit Model was employed to explore the impact of social interaction on farmers' adoption of green technologies. With instrumental variable conditional mixed process estimation (CMP) to solve endogenous problems, conclusions have been drawn that: (1) Social interaction influences farmers' adoption of green technologies through endogenous interaction and situational interaction. By endogenous interaction, farmers could obtain relevant information and learn new knowledge, thus improving the confidence and skills of green technologies adoption. Situational interaction can improve farmers' enthusiasm to adopt green technologies through the demonstration effect. (2) In terms of technology heterogeneity, endogenous interaction extensively influences farmers' adoption of various green technologies, while situational interaction mainly affects their adoption of green farming and green pesticide application technology. (3) Rural households in hilly areas are more affected by social interaction than those in plain areas. Therefore, in promoting agricultural green technologies, full play should be given to the role of social interaction, the channels for farmers to obtain information should be broadened, and more attention should be paid to the radiation and driving role of science and technology demonstration households. Meanwhile, measures should be taken to create a good atmosphere and establish a social trust system.

Key words: social interaction, adoption of green technology, Ordered Probit Model, the CMP method, Hubei Province

中图分类号:

F323.3
X24

张丰翼, 颜廷武, 张俊飚. 社会互动对农户绿色技术采纳行为的影响：基于湖北省1 004份农户调查数据的分析[J]. 生态与农村环境学报, 2022, 38(1): 43-51.

ZHANG Feng-yi, YAN Ting-wu, ZHANG Jun-biao. Effect of Social Interaction on Farmers' Adoption of Green Technologies: Evidence from 1 004 Household Survey Data in Hubei Province.[J]. Journal of Ecology and Rural Environment, 2022, 38(1): 43-51.

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社会互动对农户绿色技术采纳行为的影响：基于湖北省1 004份农户调查数据的分析

Effect of Social Interaction on Farmers' Adoption of Green Technologies: Evidence from 1 004 Household Survey Data in Hubei Province.

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