农户绿色生产技术采纳行为决策:政策激励还是价值认同？

doi:10.19741/j.issn.1673-4831.2019.0473

生态与农村环境学报 ›› 2020, Vol. 36 ›› Issue (3): 318-324.doi: 10.19741/j.issn.1673-4831.2019.0473

农户绿色生产技术采纳行为决策:政策激励还是价值认同？

余威震^1,2, 罗小锋^1,2, 唐林^1,2, 黄炎忠^1,2

1. 华中农业大学经济管理学院, 湖北武汉 430070;
2. 湖北农村发展研究中心, 湖北武汉 430070

收稿日期:2019-06-24 出版日期:2020-03-25 发布日期:2020-03-25
通讯作者: 罗小锋 E-mail:luoxiaofeng@mail.hzau.edu.cn
作者简介:余威震(1993-),男,浙江金华人,博士生,主要从事农业资源与环境经济研究。E-mail:ywz2011@163.com
基金资助:
国家社会科学基金重点项目（15AZD071）；国家自然科学基金重点项目（71333006）；农业农村部软科学项目（2018032）；中央高校基本科研业务费专项（2662018YJ001）

Farmers' Adoption of Green Production Technology: Policy Incentive or Value Identification?

YU Wei-zhen^1,2, LUO Xiao-feng^1,2, TANG Lin^1,2, HUANG Yan-zhong^1,2

1. College of Economics and Management, Huazhong Agricultural University, Wuhan 430070, China;
2. Hubei Rural Development Research Center, Wuhan 430070, China

Received:2019-06-24 Online:2020-03-25 Published:2020-03-25

摘要/Abstract

摘要： 以湖北省1 086个农户调研数据为研究对象，利用Logit回归模型、中介效应检验模型和调节效应检验模型，围绕政策激励、价值认同对农户有机肥施用行为的影响机制问题进行了深入探讨。结果表明：（1）农户有机肥施用行为受到政策宣传、政府补贴、法规约束、环境危机意识和生态环境改善等多个因素影响；（2）环境危机意识、生态环境改善和农耕文明传承在政策宣传与农户有机肥施用行为之间起中介作用，生态环境改善在法规约束与农户有机肥施用行为之间起中介作用；（3）政府补贴增强了环境危机意识与农户有机肥施用行为之间的正向关系。基于此，创新发展以农业绿色生产为导向的绿色补贴，积极开展当前我国农业发展所面临的形势教育，转变只注重技术如何使用的传统技术推广方式，以便调动农户有机肥施用积极性，实现农业绿色发展。

关键词: 政策激励, 价值认同, 有机肥, 中介效应, 调节效应

Abstract: The promotion and application of organic fertilizer is of great significance to the improvement of the quality of cultivated land and to the achievement of the transformation of agricultural green development. Based on the survey data of 1 086 farmers in Hubei Province, Logit model, mediation model and moderation model were employed to explore the influence mechanism of policy incentive and value identification on farmers' adoption of organic fertilizer. Results show that:(1)Farmers' adoption of organic fertilizer is influenced by policy propaganda, government subsidies, policy regulation, environmental crisis awareness and ecological environment improvement. (2)Environmental crisis awareness, ecological environment improvement and agricultural civilization inheritance intermediate the relationship between policy propaganda and farmers' adoption of organic fertilizer; ecological environment improvement moderates the influence of policy regulation on the adoption behavior. (3)Government subsidy enhances the positive relationship between environmental crisis awareness and the adoption of organic manure. Therefore, it is necessary to properly subsidy for farmers to make green agricultural production, to strengthen the education of farmers, and to change the traditional technology promotion mode, thus arousing farmers' initiative in adopting green production technologies.

Key words: policy incentive, value identity, organic fertilizer, mediating effect, moderating effect

中图分类号:

F323.3

余威震, 罗小锋, 唐林, 黄炎忠. 农户绿色生产技术采纳行为决策:政策激励还是价值认同？[J]. 生态与农村环境学报, 2020, 36(3): 318-324.

YU Wei-zhen, LUO Xiao-feng, TANG Lin, HUANG Yan-zhong. Farmers' Adoption of Green Production Technology: Policy Incentive or Value Identification?[J]. Journal of Ecology and Rural Environment, 2020, 36(3): 318-324.

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农户绿色生产技术采纳行为决策:政策激励还是价值认同？

Farmers' Adoption of Green Production Technology: Policy Incentive or Value Identification?

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